Last week, I spoke with students at Clemson University in their graphic communications program about HTML and CSS, content management systems, and how to combine mediums for publishing. Yesterday, in one of my feeds this video was brought to my attention. It’s incredibly clever. Apparently, the video was created by Penguin Group for a sales conference and it sort of exploded from there, as mentioned in at paidcontent.org. At Penguin Group’s blog, though, they explain the inspiration, idea, treatment, and development process, following “The Lost Generation” video.
Disclaimer: This video was produced by publishers PenguinGroup USA and DK in the UK.
I encourage you to watch the whole thing. Don’t stop half-way through. If you do you’ll be disappointed. This video is very thought-provoking and it’s in the vein of Michael Wesch‘s viral The Machine is Us/Using Us. I can see this video as a sort of mantra or battle cry for publishing as printers and publishers consider digital technologies and the individuals that rely on them.
So, take this video with awe and a grain of wisdom for recognizing it as a small piece of propaganda, too. Enjoy! Hey, but let me know what you think about the video. Leave your comments below. I’d love to heard from you guys!